Bon Jovi had a #1 Hit Single in 1987 with Livin’ On A Prayer. Just a few weeks ago, the song hit #26 on Billboard’s Hot 100. How can that happen? It’s the power of YouTube. In the most innocent way, a viral video of Jeremy Fry at a Boston Celtics Game made in 2009 has caused the song to be a hit all over again.
Any of us with a few gray hairs can recall the popularity of Bon Jovi and its iconic anthem – Livin’ On a Prayer. The song hit #1 in 1987 in a time that you could still buy vinyl at the local record store. The record stores are gone, yet in late November, this song hit #26 in Billboard’s Hot 100.
Jeremy Fry at a Boston Celtics Game in 2009. Bet you can’t watch it just once.
- Over 11 Million people have watched this video worldwide with 1.6 million Facebook shares. This video helped Livin’ on a Prayer garner 5.1 million streams in the U.S. in late November, 2013.
- Livin’ On a Prayer was released 26 years ago.
- This video was actually done in 2009 – 4 years ago.
Here’s an article from Rolling Stone – Bon Jovi’s Livin’ On A Prayer Returns to Charts
What can we learn from this?
- YouTube has incredible power. It should be part of every business strategy. Your business should have YouTube links to your website, Company Profile on LinkedIn and Management Profiles on LinkedIn.
- The viral, sharing nature of the internet can cause a resurgence in posts made years later.
- Andy Warhol had an incredible ability to see the future. In the 60’s, he said “Everyone will be famous for fifteen minutes.”
- Livin’ On a Prayer is a great song, even 26 years later.
- A young man can go to a basketball game with his Mom and get phone numbers from attractive women if he has moxie.
Consider that Google owns YouTube. That means that a proactive YouTube strategy will greatly assist with your company’s search engine optimization.
Is it time for your business to consider YouTube?
Here are some great ways to use it.
Here’s a comprehensive YouTube Guide for small business…
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Dave Warawa PROSALESGUY