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Storytelling is a key attribute we incorporate into our sales training programs in Vancouver, Edmonton, Calgary and Toronto. Great Salespeople tell great stories to communicate their message. The impact is much more dramatic and memorable because the story adds context to why the message is important. Here’s one that I experienced many years ago, yet still feel the twinge of embarrassment. While all Professional Salespeople know not to take any business for granted, one of my biggest Key Accounts taught me a lesson that I’ll never forget.
Success by design, not default. At the start of 2018, that’s the message we’re communicating to all of our sales training partners in Edmonton, Calgary, Vancouver, Victoria and Toronto. Your ability to reach your 2018 sales targets should be determined by careful thought, planning and structure. While we will gladly accept the fortune of a good economy, great product or just plain luck, smart Salespeople know they can’t reach targets that way. Whether you are in B2C or B2B sales, here’s how a Sales MBO will give you the ability to start your year with confidence.