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Blog Archives

Wow, Social Media Is Customer Service

A recent experience at Vancouver International Airport is evidence that smart companies are realizing that social media is a great way to provide customer service.  I was so impressed with the efforts of a customer service representative at YVR Airport

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How To Best Prepare For A New Client Call

No matter how long you have been a Professional Salesperson, there’s a certain amount of anticipation and tension before a call with a new potential client.  You want to be at your best as first impressions will dictate your future

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The Social Media Guide for Small Business

What marketing lesson did Fort McMurray give small business owners everywhere?  Neil Young’s recent comment “Fort McMurray looks like Hiroshima” drew a quick, angry reaction from local residents who wanted to speak out.  Their comments and images on Twitter are

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The Age of Viral Videos on YouTube

Bon Jovi had a #1 Hit Single in 1987 with Livin’ On A Prayer.  Just a few weeks ago, the song hit #26 on Billboard’s Hot 100.  How can that happen?  It’s the power of YouTube.  In the most innocent

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